The SEGLAR brick has changed into a worldwide feeling that is all the a part of the cultural fabric as Billund, the little community in Denmark where all of it began. However the company’s development into an industry giant wasn’t without its share of challenges and difficulties. One of those arrived 1942 any time a warehouse fireplace consumed most of00 the doll manufacturer’s wooden inventory, leading Ole Kirk Christiansen to make a vital decision.

He decided to change the company far from wooden toys and toy cars, which click to find out more had been their bread and butter, and move into plastic toys. It may be a major adjust for the family-owned organization, and one which was not at first well received.

A reporter noted that “plastics would not replace good, solid wood. ” But Godtfred Christiansen persevered and started to try out new patterns that applied plastic. The first commencement step was your introduction of this Automated Binding Stones that held together to avoid block towers from toppling on kids.

The new Profano bricks would not become the famous toy that we realize today until 1949. Right up until then, the interlocking stones were more of a construction model than an actual building model. It was also not until 1958 which the satisfying pressing coupling program started to be a standard feature.

Throughout the 1970s, the company persisted to increase in production and market reach. The company added Legoland look parks to the mix and presented more advanced places that were geared toward older people, including the Technic line of bits such as axle assemblies, gears, levers, and general joints.